Skip the Agency. Scale Your Beauty Business Yourself.

Skip the Agency. Scale Your Beauty Business Yourself.

All-in-one system agencies use—now built and designed for beauty pros to get clients and scale past six figures.

All-in-one system agencies use—now built and designed for beauty pros to get clients and scale past six figures.

Over 250+ Happy Beauticians!

Scaling your beauty business has never been easier. Let's redefine success.

Scaling your beauty business has never been easier. Let's redefine success.

0

+

Added Bookings/week

Over 250 beauty professionals our system to scale, automate, and grow their businesses.

0

+

Added Bookings/week

Over 250 beauty professionals our system to scale, automate, and grow their businesses.

+

1,000

Added Bookings/week

Over 250 beauty professionals our system to scale, automate, and grow their businesses.

0

%

Avg Business Growth

Our strategies have helped clients average 425% reported revenue growth in just one year!

0

%

Avg Business Growth

Our strategies have helped clients average 425% reported revenue growth in just one year!

%

425

Avg Business Growth

Our strategies have helped clients average 425% reported revenue growth in just one year!

0

+ M

Revenue Generated

$5M+ in yearly revenue generated through SMS for our users.

0

+ M

Revenue Generated

$5M+ in yearly revenue generated through SMS for our users.

+ M

5

Revenue Generated

$5M+ in yearly revenue generated through SMS for our users.

Benefits

See why partnering with us is the smartest move.

Benefits

See why partnering with us is the smartest move.

We don’t just work together—we grow together.

We don’t just work together—we grow together.

Automated Growth & Lead Conversion

Scale My Salon pioneers automation-driven client acquisition for beauty professionals. Our system captures, nurtures, and converts leads into paying clients with seamless CRM integrations, AI-powered follow-ups, and automated appointment booking—so you never miss an opportunity.

Automated Follow up

Web Integration

Instant Bookings

Smart Lead Capture

View Details

Automated Growth & Lead Conversion

Scale My Salon pioneers automation-driven client acquisition for beauty professionals. Our system captures, nurtures, and converts leads into paying clients with seamless CRM integrations, AI-powered follow-ups, and automated appointment booking—so you never miss an opportunity.

Automated Follow up

Web Integration

Instant Bookings

Smart Lead Capture

View Details

Marketing Implementation & Automation

Most beauty businesses run ads without a system to capture, nurture, and convert leads effectively—wasting budget and missing out on clients. Scale My Salon fixes that by integrating automated client acquisition, follow-ups, and data-driven insights to make every ad 10x more effective.

Pre-Built Optimisations

PPC Advertising

Social Media Marketing

Plug & Play Strategies

Content Marketing

View Details

Marketing Implementation & Automation

Most beauty businesses run ads without a system to capture, nurture, and convert leads effectively—wasting budget and missing out on clients. Scale My Salon fixes that by integrating automated client acquisition, follow-ups, and data-driven insights to make every ad 10x more effective.

Pre-Built Optimisations

PPC Advertising

Social Media Marketing

Plug & Play Strategies

Content Marketing

View Details

Review & Referral Systems for Client Retention

Client loyalty is key to sustainable growth. Scale My Salon helps businesses generate more 5-star reviews, increase word-of-mouth referrals, and retain clients long-term. Our automated systems ensure that happy clients leave reviews, refer friends, and return for repeat bookings—without you lifting a finger.

Client Rention Solutions

Brand Strategy & Positioning

Brand Guidelines

Automated Referral Funnels

Automated Review Funnels

View Details

Review & Referral Systems for Client Retention

Client loyalty is key to sustainable growth. Scale My Salon helps businesses generate more 5-star reviews, increase word-of-mouth referrals, and retain clients long-term. Our automated systems ensure that happy clients leave reviews, refer friends, and return for repeat bookings—without you lifting a finger.

Client Rention Solutions

Brand Strategy & Positioning

Brand Guidelines

Automated Referral Funnels

Automated Review Funnels

View Details

Marketing Analytics & Performance Tracking

Forget unreliable data and inaccurate ad tracking. Our real-time marketing analytics give you full visibility into your performance, ensuring you know exactly when and how to scale your ad spend for maximum ROI.

Real-Time Analytics

Conversion Attribution

Conversion Attribution

Performance Insights

View Details

Marketing Analytics & Performance Tracking

Forget unreliable data and inaccurate ad tracking. Our real-time marketing analytics give you full visibility into your performance, ensuring you know exactly when and how to scale your ad spend for maximum ROI.

Real-Time Analytics

Conversion Attribution

Conversion Attribution

Performance Insights

View Details

Our services

Services designed to help your brand shine brighter.

Our services

Services designed to help your brand shine brighter.

  • I cannot thank this company enough! It has exceeded all my expectations.

  • THE BEST BUSINESS DECISION I EVER MADE!!!!

  • I have been with the company a month and so far my wage will have doubled in just a small time frame!

  • I feel like my old self and I’m able to enjoy my family and be present once again

  • If I could give them a 10 out of 5 I would. My bookings have doubled in the first month alone and I just know this will continue.

Our Portfolio

Explore the projects where we played, experimented, and built something amazing.

Our Portfolio

Explore the projects where we played, experimented, and built something amazing.

Branding

SEO

Strategy

Digital Presence

Scalable PPC

Natalia Urbanska: Nurbanska. From No Website to Wales' Top SPMU Artist.

Branding

SEO

Strategy

Digital Presence

Scalable PPC

Natalia Urbanska: Nurbanska. From No Website to Wales' Top SPMU Artist.

Discovery & Research

Website Design

Content Strategy

SEO & Marketing Integration

Re Branding

Julia Pawlak. From feeling she lost her business after covid to Edinburgh's Top Beautician.

Discovery & Research

Website Design

Content Strategy

SEO & Marketing Integration

Re Branding

Julia Pawlak. From feeling she lost her business after covid to Edinburgh's Top Beautician.

Brand Direction

PPC Advertising

Content Strategy

SEO & Performance

Natasha B: From Struggling to Booked Out For Months!

Brand Direction

PPC Advertising

Content Strategy

SEO & Performance

Natasha B: From Struggling to Booked Out For Months!

Your Path to a Fully Booked Beauty Business

From Setup to Success - Effortless Growth with Scale My Salon!

Your Path to a Fully Booked Beauty Business

From Setup to Success - Effortless Growth with Scale My Salon!

1

Set Up & Strategise

We make it easy to get started. Simply plug into Scale My Salon, set up your services, and follow our proven system to attract, nurture, and convert clients effortlessly.

2

Build & Launch

Launch high-converting marketing funnels, automated booking systems, and follow-up sequences that keep your schedule full - without the manual work.

3

Automate & Dominate

As your business grows, let SMS handle client management, marketing, and retention, so you can focus on delivering results while your systems work 24/7 to keep your calendar full.

4

Optimise & Scale

With built-in performance tracking and driven insights, you’ll refine your strategies over time, ensuring consistent growth, more bookings, and a business that scales on autopilot.

1

Set Up & Strategise

We make it easy to get started. Simply plug into Scale My Salon, set up your services, and follow our proven system to attract, nurture, and convert clients effortlessly.

2

Build & Launch

Launch high-converting marketing funnels, automated booking systems, and follow-up sequences that keep your schedule full - without the manual work.

3

Automate & Dominate

As your business grows, let SMS handle client management, marketing, and retention, so you can focus on delivering results while your systems work 24/7 to keep your calendar full.

4

Optimise & Scale

With built-in performance tracking and driven insights, you’ll refine your strategies over time, ensuring consistent growth, more bookings, and a business that scales on autopilot.

1

Set Up & Strategise

We make it easy to get started. Simply plug into Scale My Salon, set up your services, and follow our proven system to attract, nurture, and convert clients effortlessly.

2

Build & Launch

Launch high-converting marketing funnels, automated booking systems, and follow-up sequences that keep your schedule full - without the manual work.

3

Automate & Dominate

As your business grows, let SMS handle client management, marketing, and retention, so you can focus on delivering results while your systems work 24/7 to keep your calendar full.

4

Optimise & Scale

With built-in performance tracking and driven insights, you’ll refine your strategies over time, ensuring consistent growth, more bookings, and a business that scales on autopilot.

Our differences

While others offer software with no direction, we provide a complete system for client growth, bookings, and long-term success.

Our differences

While others offer software with no direction, we provide a complete system for client growth, bookings, and long-term success.

Others

Generic Solutions

Generic Solutions

Jargon Overload

Jargon Overload

Boring Creativity

Boring Creativity

Fluff Metrics

Fluff Metrics

One-Time Campaigners

One-Time Campaigners

Hidden Costs

Hidden Costs

Outdated Methods

Outdated Methods

Limited Scope

Limited Scope

Reactive Tactics

Reactive Tactics

Just Another Client

Just Another Client

Scale My Salon

All-in-One Beauty Growth System

All-in-One Beauty Growth System

Step-by-Step Client Framework

Step-by-Step Client Framework

Automated Follow-Ups & Bookings

Automated Follow-Ups & Bookings

Smart Tracking & Performance Analytics

Smart Tracking & Performance Analytics

Ongoing Client Referral Systems

Ongoing Client Referral Systems

Transparent Pricing

Transparent Pricing

Innovative Tools

Innovative Tools

Full-Service Experts

Full-Service Experts

Built for Salons, PMU & Beauty Pros

Built for Salons, PMU & Beauty Pros

Full Support & Scalable Systems yeah

Full Support & Scalable Systems yeah

Client Stories

Hear

stories

straight

from

the

people

we

helped!

"

"I was skeptical at first, but within a month, my income doubled. My website was live in a week, bookings were managed seamlessly, and now everything runs effortlessly while I focus on my work."

Rebecca B.

Founder, Rebecca Batty PMU.

"

"I was skeptical at first, but within a month, my income doubled. My website was live in a week, bookings were managed seamlessly, and now everything runs effortlessly while I focus on my work."

Rebecca B.

Founder, Rebecca Batty PMU.

"

"I was skeptical at first, but within a month, my income doubled. My website was live in a week, bookings were managed seamlessly, and now everything runs effortlessly while I focus on my work."

Rebecca B.

Founder, Rebecca Batty PMU.

"

“"Choosing Scale My Salon was the right decision. My bookings are now consistent, and I no longer worry about quiet periods. It keeps my business growing while I focus on my work and life.”

Laura M.

Founder, Refined Clinic.

"

“"Choosing Scale My Salon was the right decision. My bookings are now consistent, and I no longer worry about quiet periods. It keeps my business growing while I focus on my work and life.”

Laura M.

Founder, Refined Clinic.

"

“"Choosing Scale My Salon was the right decision. My bookings are now consistent, and I no longer worry about quiet periods. It keeps my business growing while I focus on my work and life.”

Laura M.

Founder, Refined Clinic.

"

“I came in with high hopes, and they absolutely blew me away. From strategy to execution, every detail was on point. I’m telling everyone I know!”

Abbie D.

Founder, BrowsByAbbie.

"

“I came in with high hopes, and they absolutely blew me away. From strategy to execution, every detail was on point. I’m telling everyone I know!”

Abbie D.

Founder, BrowsByAbbie.

"

“I came in with high hopes, and they absolutely blew me away. From strategy to execution, every detail was on point. I’m telling everyone I know!”

Abbie D.

Founder, BrowsByAbbie.

"

“Before Scale My Salon, my business was struggling with inconsistent bookings. Within two months, I was fully booked in advance. The system transformed everything—no more chasing clients, just growth.”

Julia P.

Founder, Julia Pawlak Aesthetics & PMU.

"

“Before Scale My Salon, my business was struggling with inconsistent bookings. Within two months, I was fully booked in advance. The system transformed everything—no more chasing clients, just growth.”

Julia P.

Founder, Julia Pawlak Aesthetics & PMU.

"

“Before Scale My Salon, my business was struggling with inconsistent bookings. Within two months, I was fully booked in advance. The system transformed everything—no more chasing clients, just growth.”

Julia P.

Founder, Julia Pawlak Aesthetics & PMU.

"

If I could give it a 10 out of 5, I would. My bookings doubled in the first month! The setup took a week, but after that, the system took over, letting me focus on what I love.”

Lois W.

Founder, LOW.

"

If I could give it a 10 out of 5, I would. My bookings doubled in the first month! The setup took a week, but after that, the system took over, letting me focus on what I love.”

Lois W.

Founder, LOW.

"

If I could give it a 10 out of 5, I would. My bookings doubled in the first month! The setup took a week, but after that, the system took over, letting me focus on what I love.”

Lois W.

Founder, LOW.

"

""I was skeptical at first, but within a month, my income doubled. My professional website was live in a week, and now everything runs seamlessly—allowing me to focus on my work stress-free."

Laura K.

Founder, Laura K Beauty Studio.

"

""I was skeptical at first, but within a month, my income doubled. My professional website was live in a week, and now everything runs seamlessly—allowing me to focus on my work stress-free."

Laura K.

Founder, Laura K Beauty Studio.

"

""I was skeptical at first, but within a month, my income doubled. My professional website was live in a week, and now everything runs seamlessly—allowing me to focus on my work stress-free."

Laura K.

Founder, Laura K Beauty Studio.

Laura J.

Refined Clinic, Liverpool.

Laura J.

Refined Clinic, Liverpool.

Hattie, Lois & Katy.

Pixie Parlour, LOW & BBK.

Hattie, Lois & Katy.

Pixie Parlour, LOW & BBK.

Hattie, Lois & Katy.

Pixie Parlour, LOW & BBK.

Pricing Plans

Affordable pricing designed for beauty professionals—get the tools to scale without agency fees!

Pricing Plans

Affordable pricing designed for beauty professionals—get the tools to scale without agency fees!

The Studio Package

$79

$65

/month

Save up to 30% by paying yearly

Solo beauticians seeking a simple, effective system to attract clients, manage bookings, and grow their business effortlessly.

The Studio Package

$79

$65

/month

Save up to 30% by paying yearly

Solo beauticians seeking a simple, effective system to attract clients, manage bookings, and grow their business effortlessly.

Customisable Beauty Website

Customisable Beauty Website

Play & Play Ad Creation & Management

Play & Play Ad Creation & Management

Automated Workflows & Follow ups

Automated Workflows & Follow ups

Review & Referral Automation

Review & Referral Automation

Client CRM & Management

Client CRM & Management

24/7 Booking System

24/7 Booking System

Ad Tracking & Analytics

Ad Tracking & Analytics

Performance Insights Dashboard

Performance Insights Dashboard

In App Mobile Management System

In App Mobile Management System

The Signature Package

$249

$208

/month

Cancel or pause anytime

Established beauty professionals ready to scale with advanced automation, optimised marketing, and higher-converting strategies for consistent growth.

The Signature Package

$249

$208

/month

Cancel or pause anytime

Established beauty professionals ready to scale with advanced automation, optimised marketing, and higher-converting strategies for consistent growth.

Unlimited Users

Unlimited Users

Reduced SMS Rate

Reduced SMS Rate

Booking & Calendar Integration

Booking & Calendar Integration

Social Media Planner Feature

Social Media Planner Feature

Invoicing & Payment Integrations

Invoicing & Payment Integrations

Email & SMS Marketing Campaigns

Email & SMS Marketing Campaigns

Content Optimization for Existing Pages

Content Optimization for Existing Pages

Dedicated Account Support

Dedicated Account Support

Elite Growth Accelerator

$10K

$299

/ 3 month project

For professional beauticians and salon owners generating $10K+ per month who want to work directly with us to build and implement high-level marketing, automation, and scaling strategies. This intensive 3-month project is designed to create long-term systems that allow your team to deliver at scale.

Elite Growth Accelerator

$10K

$299

/ 3 month project

For professional beauticians and salon owners generating $10K+ per month who want to work directly with us to build and implement high-level marketing, automation, and scaling strategies. This intensive 3-month project is designed to create long-term systems that allow your team to deliver at scale.

Brand Identity Development

Brand Identity Development

High-Converting Website & Funnel Strategy

High-Converting Website & Funnel Strategy

Marketing & Messaging Framework

Marketing & Messaging Framework

Team Implementation & Training

Team Implementation & Training

In-Depth SEO & Organic Growth Pla

In-Depth SEO & Organic Growth Pla

Automated Lead Nurturing Blueprint

Automated Lead Nurturing Blueprint

Advanced Client Acquisition & Retention Systems

Advanced Client Acquisition & Retention Systems

Custom Ad & Conversion StrategyCustom Ad & Conversion Strategy

Custom Ad & Conversion StrategyCustom Ad & Conversion Strategy

1:1 Business Growth Consulting

1:1 Business Growth Consulting

Pricing Plans

Affordable pricing designed for beauty professionals—get the tools to scale without agency fees!

The Studio Package

$79

$65

/month

Save up to 30% by paying yearly

Solo beauticians seeking a simple, effective system to attract clients, manage bookings, and grow their business effortlessly.

Customisable Beauty Website

Play & Play Ad Creation & Management

Automated Workflows & Follow ups

Review & Referral Automation

Client CRM & Management

24/7 Booking System

Ad Tracking & Analytics

Performance Insights Dashboard

In App Mobile Management System

The Signature Package

$249

$208

/month

Cancel or pause anytime

Established beauty professionals ready to scale with advanced automation, optimised marketing, and higher-converting strategies for consistent growth.

Unlimited Users

Reduced SMS Rate

Booking & Calendar Integration

Social Media Planner Feature

Invoicing & Payment Integrations

Email & SMS Marketing Campaigns

Content Optimization for Existing Pages

Dedicated Account Support

Elite Growth Accelerator

$10K

$299

/ 3 month project

For professional beauticians and salon owners generating $10K+ per month who want to work directly with us to build and implement high-level marketing, automation, and scaling strategies. This intensive 3-month project is designed to create long-term systems that allow your team to deliver at scale.

Brand Identity Development

High-Converting Website & Funnel Strategy

Marketing & Messaging Framework

Team Implementation & Training

In-Depth SEO & Organic Growth Pla

Automated Lead Nurturing Blueprint

Advanced Client Acquisition & Retention Systems

Custom Ad & Conversion StrategyCustom Ad & Conversion Strategy

1:1 Business Growth Consulting

About us

Founded by Sean Hammon, a business consultant with 14 years of experience and a track record in scaling beauty brands. After running a six-figure agency, he saw the power of giving beauty professionals the tools to grow—without the high agency fees. Scale My Salon was created to give beauticians direct access to the same strategies, automation, and systems to take control of their bookings, revenue, and success.

Business Architect

Sean H.

Founder & Business Strategist

Business Architect

Sean H.

Founder & Business Strategist

Retention Maestro

Daniel O.

Head of Client Success

Retention Maestro

Daniel O.

Head of Client Success

The KPI Queen

Francesca H.

Head of Operations

The KPI Queen

Francesca H.

Head of Operations

You can be here

We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.

About us

Founded by Sean Hammon, a business consultant with 14 years of experience and a track record in scaling beauty brands. After running a six-figure agency, he saw the power of giving beauty professionals the tools to grow—without the high agency fees. Scale My Salon was created to give beauticians direct access to the same strategies, automation, and systems to take control of their bookings, revenue, and success.

Business Architect

Sean H.

Founder & Business Strategist

Retention Maestro

Daniel O.

Head of Client Success

The KPI Queen

Francesca H.

Head of Operations

You can be here

We value curiosity, collaboration, and a can-do attitude. Oh, and coffee—lots of coffee. Come join a team that celebrates your unique skills and helps you unlock your full potential.

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

Frequently Asked Questions

FAQ It Up! Your curiosity meets our expertise—let’s clear things up!

We’ve gathered all the important info right here. Explore our FAQs and find the answers you need.

What is Scale My Salon, and how does it work?

Scale My Salon is an all-in-one marketing and automation platform designed for beauty professionals. It helps you attract clients, automate follow-ups, and convert leads into bookings without the need for an agency.

Do I need a separate website to use Scale My Salon?

No! Your plan includes a customisable, high-converting website designed to attract and book clients effortlessly. If you already have a website, you can integrate our system with it.

Are there any additional costs?

Yes, some additional costs apply: SMS Credits: Sending automated texts requires SMS credits, which are charged separately based on usage. Phone Number Rental: You’ll need a dedicated business number for client communication, which is rented monthly. Ad Spend: If running paid ads, your ad budget is separate from the Scale My Salon subscription. Rates will vary depending on the rental fees needed to pay by Scale My Salon.

Can I cancel at any time?

Yes, Scale My Salon is a monthly subscription with no long-term contracts. You can cancel anytime, but most users stay because the system pays for itself through increased bookings.

How long does it take to set up?

Most users go live within a week. The system is designed for easy onboarding, and we provide guidance to get your marketing and automation up and running fast.

Is this just a CRM?

No, this is much more than a CRM. Scale My Salon includes marketing automation, lead nurturing, review generation, and client retention tools—everything you need to grow your business.

Does Scale My Salon run my ads for me?

No, but it optimises your ad performance by capturing and nurturing leads automatically, ensuring you get higher-quality bookings from your marketing efforts.

What kind of support do I get?

We provide onboarding assistance, ongoing support, and access to marketing resources to help you get the most out of the system.

Who is this best for?

Solo beauty professionals looking to book more clients effortlessly Established salons wanting to automate client management & marketing PMU artists, aestheticians, and beauty businesses ready to scale.

What is Scale My Salon, and how does it work?

Scale My Salon is an all-in-one marketing and automation platform designed for beauty professionals. It helps you attract clients, automate follow-ups, and convert leads into bookings without the need for an agency.

Do I need a separate website to use Scale My Salon?

No! Your plan includes a customisable, high-converting website designed to attract and book clients effortlessly. If you already have a website, you can integrate our system with it.

Are there any additional costs?

Yes, some additional costs apply: SMS Credits: Sending automated texts requires SMS credits, which are charged separately based on usage. Phone Number Rental: You’ll need a dedicated business number for client communication, which is rented monthly. Ad Spend: If running paid ads, your ad budget is separate from the Scale My Salon subscription. Rates will vary depending on the rental fees needed to pay by Scale My Salon.

Can I cancel at any time?

Yes, Scale My Salon is a monthly subscription with no long-term contracts. You can cancel anytime, but most users stay because the system pays for itself through increased bookings.

How long does it take to set up?

Most users go live within a week. The system is designed for easy onboarding, and we provide guidance to get your marketing and automation up and running fast.

Is this just a CRM?

No, this is much more than a CRM. Scale My Salon includes marketing automation, lead nurturing, review generation, and client retention tools—everything you need to grow your business.

Does Scale My Salon run my ads for me?

No, but it optimises your ad performance by capturing and nurturing leads automatically, ensuring you get higher-quality bookings from your marketing efforts.

What kind of support do I get?

We provide onboarding assistance, ongoing support, and access to marketing resources to help you get the most out of the system.

Who is this best for?

Solo beauty professionals looking to book more clients effortlessly Established salons wanting to automate client management & marketing PMU artists, aestheticians, and beauty businesses ready to scale.